Risdall Marketing Group, Today's Business Radio, KTLK 100.3 FM and SalesBrain bring you...

Neuromarketing: Understanding the buy button inside your customers' brain

Presented by: Patrick Renvoise

At this seminar you'll find out about Neuromarketing, an effective new discipline that improves sales and marketing results by applying the learnings from neuroscience. You'll discover the path to the buy button by using a NeuroMap, a unique model that helps you reach the buy button: the Reptilian Brain.

Patrick Renvoise is Co-Founder and President of SalesBrain, the world's first Neuromarketing coaching company. He received the 2009 "Next Big Thing in Marketing" award from the American Marketing Association of San Francisco. The 2007 recipient of that award was YouTube.

Agenda:

10:30 - 11:00          Registration

11:00 - 11:10          Agenda & Introduction

11:10 - 11:20          Neuromarketing: 3 brains but only 1 decides -

                               The Reptilian Brain

11:20 - 12:05          The only 6 stimuli to reach the Reptilian Brain

12:05 - 12:10          The 4 steps to trigger the Reptilian Brain

12:10 - 12:40          Lunch & Networking

12:40 - 12:55          Your clients' PAIN: Dig, dig and keep digging?

                               Learn to Diagnose their PAIN.

12:55 - 1:10            Your CLAIMS: Stand out

                               Learn to Differentiate your CLAIMS.

1:10 - 1:20              Your clients' GAIN: Prove your case

                               Learn to Demonstrate the GAIN.

1:20 - 1:25              Deliver to the Reptilian Brain: Hit your target

  6 Message Building Blocks and 7 Messages Booster

1:25 - 1:40              Q & A